According to Karabina CEO Grant van der Wal, iSPartners will be kept as an umbrella brand, while its business IT solutions will be driven under the Karabina brand.

He explains that part of the reason behind re-branding iSPartners was to prevent the company from being confused as an Internet service provider or part of Internet Solutions.

He says the name Karabina comes from the safety clip used in extreme sports, and is symbolic of safety, partnership and taking customers on a journey from the current position to reach new heights.

“Karabina is broken down into three subsets: Karabina Software, Karabina Academy and Karabina Solutions,” he says.

“We are still in the process of the re-branding; however, we first started communicating the Karabina message to our staff in October last year. We spoke to Microsoft executives and presented it to specific high-end clients.”

 

According to Van der Wal, Karabina has made big investments in order to boost the company's competitiveness in the market. “In the last few months, Karabina has been on a recruitment drive. We've been recruiting on average five new people a month. This month has seen our highest turnover.”

David Ives, Karabina director, says: “The IT industry is struggling with business intelligence, knowledge management strategies, change management, document management; and this is where we see the greatest opportunities in the market for Karabina.

 

“The biggest challenge is that a lot of companies get stuck on the technology, but not on what the technology is designed to do.”